Where Exceptional Brands Meet an Exceptional Destination
Connect your brand with thousands of engaged festival attendees celebrating music, food, and community along Santa Barbara's iconic waterfront.
We're proud to welcome Allied Beverages, part of Reyes Beverage Group, as an official partner of Tastes & Tunes 2027, bringing a lineup of favorite beverage brands to Labor Day Weekend in Santa Barbara.
PROUD FESTIVAL PARTNER
Allied Beverages
FEATURED BRANDS
An Audience That Comes to Experience It All
From incredible local cuisine and live music to artisan shopping and unforgettable waterfront experiences, Tastes & Tunes attracts guests who come to celebrate the very best of Santa Barbara.
Prominent placement throughout the festival grounds, creating meaningful touchpoints with attendees.
Visibility across festival marketing, social media, website, and promotional campaigns.
Your Brand at the Center of the Experience
From on-site activations to digital promotion, Tastes & Tunes creates meaningful opportunities to connect your brand with festival attendees.
On-Site Presence
Digital Promotion
Exclusive hospitality experiences and curated brand activations designed to create memorable guest connections.
Every partnership is tailored to align with your brand's goals and audience.
VIP Experiences
Tailored Partnerships
FIND YOUR PERFECT PARTNERSHIP
Whether you're interested in becoming a presenting partner, supporting a signature experience, or creating a custom activation, we'll work with you to design a partnership that aligns with your brand, your goals, and your audience.
Main Stage Sponsor
$15,000
-
12 VIP tickets
-
Full page event program placement
-
Featured digital marketing
-
Branded activation space
-
Stage recognition between sets
-
4 dedicated social media features
-
Category exclusivity
Culinary Sponsor
$10,000
-
8 VIP tickets
-
Half page event program placement
-
Featured culinary content
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Branded culinary marketplace presence
-
Festival sampling rights
-
2 dedicated social media features
-
Category exclusivity
Presenting Sponsor
$25,000
-
20 VIP tickets
-
Premium full page program placement
-
Priority digital promotion
-
Premium onsite activation space
-
Stage recognition throughout the festival
-
Dedicated social media posts
-
Category exclusivity
Second Stage Sponsor
$7,500
-
Logo on second stage backdrop and signage
-
Branded activation space
-
Stage recognition throughout the day
-
VIP hospitality for 6 guests
-
2 dedicated social media features
-
Logo on website and event program
-
Category exclusivity
Main Stage Sponsor
$15,000
-
12 VIP tickets
-
Full page event program placement
-
Featured digital marketing
-
Branded activation space
-
Stage recognition between sets
-
4 dedicated social media features
-
Category exclusivity
Culinary Sponsor
$10,000
-
8 VIP tickets
-
Half page event program placement
-
Featured culinary content
-
Branded culinary marketplace presence
-
Festival sampling rights
-
2 dedicated social media features
-
Category exclusivity
Community Partner Sponsor
$5,000
-
Logo on event signage and website
-
Branded table in Sponsor Village
-
VIP hospitality for 4 guests
-
Dedicated social media shoutout
-
Recognition in the event program
-
Recognition in sponsor communications
-
Logo in the festival digital guide
Second Stage Sponsor
$7,500
-
Logo on second stage backdrop and signage
-
Branded activation space
-
Stage recognition throughout the day
-
VIP hospitality for 6 guests
-
2 dedicated social media features
-
Logo on website and event program
-
Category exclusivity
Community Partner Sponsor
$5,000
-
Logo on event signage and website
-
Branded table in Sponsor Village
-
VIP hospitality for 4 guests
-
Dedicated social media shoutout
-
Recognition in the event program
-
Recognition in sponsor communications
-
Logo in the festival digital guide
Beach Friends Sponsor
$1,000
-
Logo or name on shared Beach Friends webpage
-
Shared recognition on event signage
-
Shared recognition in the event program
-
Group social media thank you
-
Recognition as a Beach Friends Community Supporter
Beach Friends Sponsor
$1,000
-
Logo or name on shared Beach Friends webpage
-
Shared recognition on event signage
-
Shared recognition in the event program
-
Group social media thank you
-
Recognition as a Beach Friends Community Supporter
Prefer to pay by check or direct ACH?
Contact us with your sponsorship selection, and we’ll provide payment instructions.
Let's Build Something Extraordinary Together
Every unforgettable festival begins with meaningful partnerships. We'd love to explore how your brand can become part of the Tastes & Tunes experience while helping create an unforgettable Labor Day weekend on the Santa Barbara waterfront.
Questions? We'd love to hear from you.