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Become Part of Santa Barbara's Premier Coastal Festival

Partner with Tastes & Tunes and connect your brand with an unforgettable Labor Day weekend experience celebrating music, food, culture, and community along Santa Barbara's iconic waterfront.

Labor Day Weekend • September 4–5, 2027

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Butterfly beach idyllic holiday in Santa barbara California USA Vibrant background for tro

Where Exceptional Brands Meet an Exceptional Destination

Connect your brand with thousands of engaged festival attendees celebrating music, food, and community along Santa Barbara's iconic waterfront.

An Audience That Comes to Experience It All

From incredible local cuisine and live music to artisan shopping and unforgettable waterfront experiences, Tastes & Tunes attracts guests who come to celebrate the very best of Santa Barbara.

Young happy friends drinking beer and having fun at music festival together Beach party, s

Prominent placement throughout the festival grounds, creating meaningful touchpoints with attendees.

Visibility across festival marketing, social media, website, and promotional campaigns.

Your Brand at the Center of the Experience

From on-site activations to digital promotion, Tastes & Tunes creates meaningful opportunities to connect your brand with festival attendees.

On-Site Presence

Digital Promotion

Exclusive hospitality experiences and curated brand activations designed to create memorable guest connections.

Every partnership is tailored to align with your brand's goals and audience.

VIP Experiences

Tailored Partnerships

Every Partnership Begins with a Conversation

Whether you're interested in becoming a presenting partner, supporting a signature experience, or creating a custom activation, we'll work with you to design a partnership that aligns with your brand, your goals, and your audience.

Presenting Partnership

Premier festival naming rights, top-tier branding, and maximum visibility before, during, and after the event.

Experience Partnership

Create memorable guest experiences through branded activations, hospitality, and interactive festival moments.

Custom Partnership

Build a sponsorship tailored to your goals, audience, and marketing objectives.

Let's Build Something Extraordinary Together

Every unforgettable festival begins with meaningful partnerships. We'd love to explore how your brand can become part of the Tastes & Tunes experience while helping create an unforgettable Labor Day weekend on the Santa Barbara waterfront.

Questions? We'd love to hear from you.

partnerships@tastes-tunes.com

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